Marketing Consulting
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Services of other enterprises
Description
Today, more than ever, marketing must play a role in achieving overall company objectives. CEOs across all industries are determined to get more from marketing—and to measure the results. In this environment, marketers face several key questions:
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How can we better align our marketing goals with the needs, objectives, and strategies of the overall business?
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What is the best way to incorporate trends such as new media, Web 2.0 principles, and viral/word-of-mouth concepts into our marketing efforts?
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How can we improve the efficiency and effectiveness of our marketing activities?
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How can we understand our "return on marketing investment" (ROMI) and adjust spend accordingly?
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Marketing Consulting
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