Slim Jim Snacks

Slim Jim is a convenient, one-of-a-kind snack with the intense flavor and snap that consumers love. Slim Jim's unique combination of spice and attitude is captured in its advertising, sponsorships, and promotions. Slim Jim is the No. 1 brand of meat sticks and is available in a variety of flavors of meat sticks, beef jerky, beef steak, and beef and cheese. Snap into a Slim Jim!

History

Adolph Levis sold pickles, relishes, sausages, and other popular snacks and condiments from his basement in Philadelphia during the Great Depression. But these foods just weren't the easy, spicy treat that bar patrons craved. Levis experimented with different ways to serve sausages, culminating one day in 1928 with the development of a cured beef sausage that would curb consumers' cravings. Printed on the jars that the beef sticks were sold in was a picture of a tall, elegant man complete with top hat and cane. Levis named him "Slim Jim," and the now-famous spicy snack was born. Early advertisements for Slim Jim touted "the ready-to-eat spiced sausage treat" that was packed in cellophane and sold for a dime.