Go-to-Market Strategy
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Services of other enterprises
Description
When companies "go to market," they bring together all the commercial functions—sales, marketing, brand management, pricing, and consumer insight—to drive the bottom line. This raises a set of key challenges, and companies face some critical questions:
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How can we ensure that our go-to-market strategy fits the current needs of our business model, channels, and customers?
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What measures can we take to improve alignment and integration across the various commercial functions?
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How can altering our go-to-market approach help support cost-reduction efforts—without harming the core business?
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How can we build the best-in-class capabilities required to support an effective go-to-market strategy?
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Go-to-Market Strategy
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